Successfully Maintaining Semen Gresik Brand as Top Building Material Product, SIG achieved BUMN Entrepreneurial Marketing Awards 2023

The success of SIG in branding campaign of Semen Gresik brand as the choice for the Indonesian citizen on building material product, has successfully achieved The Most Promising Company In Branding Campaign, earning a Silver Winner ranking in the State-Owned Enterprises (BUMN) category at the BUMN Entrepreneurial Marketing Awards 2023.

The award was presented by MCorp's Deputy Chairman, Taufik, to General Manager of Product Management SIG, Sasha Media, at Grand Atrium Kota Kasablanka, Jakarta, on Wednesday (06/14/2023), as part of The 11th Annual Jakarta Marketing Week, organized by MarkPlus, Inc.

In addition to Semen Gresik, Director of Operations SIG, Reni Wulandari, was also receiving Dewi BUMN award 2023 on the same event, as a form of appreciation to female directors in BUMN who are considered capable of making a positive contribution to the company's performance.

BUMN Entrepreneurial Marketing Awards is an appreciation event for BUMN companies and it's subsidiaries, and BUMD, both as corporations and individuals, which emphasize creativity, innovation, and entrepreneurial principles in improving competitiveness in the new normal and post normal era. In 2023     , under the theme of Sustainable Transformation Based on Entrepreneurial Marketing, awarded BUMN and it’s subsidiaries , and BUMD which implemented effective marketing strategies in managing customers, products, and brands, as well as the implementation of sales tactics, services, and branding campaigns.

SIG's Corporate Secretary of SIG, Vita Mahreyni,said, this award is an appreciation of the successful branding campaign which implemented by SIG, making Semen Gresik the most preferred and most widely used building material product by the Indonesian public for construction or building renovation needs.

"SIG regularly conducts surveys to measure how well consumer perceptions of all the brands which managed by the Company. The survey is essentially important to do as an evaluation and provision for improving product quality and service for customers. The survey results in 2022 showed that Semen Gresik has excellent equity and performance," said Vita Mahreyni.

Vita Mahreyni added, SIG always ensures the quality of Semen Gresik products remains maintained through regular SNI extensions and performance checks every month, and has obtained the Green Label certificate proving that Semen Gresik is an environmentally friendly product. 

“SIG attempts to strengthen relationships and engagement with its customers through various programs and activities. Such as particular shop branding, promotional programs for certain store owner who purchase Semen Gresik product, Semen Gresik Mason Community, activations on Semen Gresik and Jago Bangunan social media, SIG construction community training, and scholarships for masons' children," said Vita Mahreyni.

"Getting closer to customers, SIG also provides easy access through digital platforms for purchasing Semen Gresik products through the SIG Official Store on Tokopedia and the AksesToko application. SIG also presents a one-stop solution for home construction needs, ranging from purchasing designs with architects, building or renovating homes, construction project assistance, to financing solutions that can be accessed through SobatBangun.com," revealed Vita Mahreyni.